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The List
256 items
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Target audience
Your target audience is the group of people highly relevant and in need of your product or service that you tailor your marketing towards.
Digital Marketing
definition
08/05/22
2
House list
Your house (or retention) list is an email list that a business has built manually over time. It's often the highest quality of email lists and is valuable to your marketing and sales efforts.
Digital Marketing
definition
08/05/22
3
Focus on your audience
Your audience sees enough sales-y posts. Focus, instead, on engaging with them in a real, personal way.
Digital Marketing
trend
08/09/22
4
NFTs and crypto
You might not think that these relate to your business, but they might. There are many companies producing technology that does cross over various industries and can be leveraged by regular businesses.
Digital Marketing
trend
08/09/22
5
Redirect
You can create a redirect on your website to send users who try to visit a specific page or path on your site to another internal or even external page.
Digital Marketing
definition
08/06/22
6
HTML emails
You can build your email purely with HTML and some publications may require that you send them an HTML version of your campaign to send.
Digital Marketing
definition
08/05/22
7
Yes, LinkedIn is making a comeback as their monthly users continue to grow and more and more businesses are reporting positive lead generation figures.
Digital Marketing
trend
08/09/22
8
Yellow.place
Yellow.place is a platform to help users search for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
9
No image
Would your ad work better without an image? Try it with and without and see what produces more results.
Digital Marketing
ab testing
idea
08/04/22
10
Image or video
Would an image work better in that container or a video? Which one commands more attention and leads to more conversions?
Digital Marketing
ab testing
idea
08/04/22
11
Button icon
Would adding an icon to the button help to get more clicks?
Digital Marketing
ab testing
idea
08/04/22
12
Quality interactions
With the excess of automation and chatbots, focus on real, conversational and quality interactions that you can have with your audience and customers.
Digital Marketing
trend
08/09/22
13
Whitelist
Whitelists help your email to always appear in your recipients' email inboxes. It requires that the email address be manually added to the list by the recipient however. It's a good idea to make sure your clients and email recipients add you to their whitelist.
Digital Marketing
definition
08/05/22
14
Multiple campaigns
While a page having 1 goal or call-to-action is typically preferred, maybe there are times when you should consider the primary goal and then a secondary goal as well in case the first one doesn't convert.
Digital Marketing
ab testing
idea
08/04/22
15
Disable double-optin
When populating an email list, it's often a good idea to have the email platform send a double-optin email to make sure that the email address is valid and confirm that the user wanted to sign up.
Digital Marketing
ab testing
idea
08/04/22
16
Hotjar
Visual recordings and heatmaps of your visitors' actions on your website.
Digital Marketing
tool
free
paid
conversions
08/03/22
17
UX
User experience (UX) design refers to the practice of testing and modifying your website or application to ensure that it provides the best possible experience to the user.
Digital Marketing
definition
08/05/22
18
Social selling
Used in tandem with social listening, social selling is the practice of responding to users who are discussing your brand or related products or services online.
Digital Marketing
definition
08/05/22
19
AI in digital marketing
Use artificial intelligence to predict what your prospect might do next and ensure your campaign or promotion is there when they need it.
Digital Marketing
trend
08/09/22
20
USdirectory
USdirectory is a platform that helps users search for local businesses online.
Digital Marketing
directory
backlinks
source
08/31/22
21
1-step or 2-step
Typically, it works better to reduce the amount of steps that the user needs to take. But would it work better if you made it 2 instead? For example, on the first screen you could ask a simple yes or no question, and then just the form on step 2. Sometimes cleanliness and simplicity help the user to not feel overwhelmed.
Digital Marketing
ab testing
idea
08/04/22
22
Tuugo.us
Tuugo is a business directory for companies located in the US.
Digital Marketing
directory
backlinks
source
08/31/22
23
Testimonial
Try adding a testimonial to your offer to make the user feel more confident about signing up.
Digital Marketing
ab testing
idea
08/04/22
24
Add numbers
To your copy, consider adding numbers - specific or general. For example, "We've served over 2,000 clients" or "2,174 clients can't be wrong!"
Digital Marketing
ab testing
idea
08/04/22
25
Promotion or Information
To get users to sign up for something like an email newsletter, you could try to offer a promotion or discount, or you could try offering an exclusive piece of content instead.
Digital Marketing
ab testing
idea
08/04/22
26
Change lead magnet
To capture an email address for a lead, you may offer some sort of lead magnet. You could try changing it to something different (e.g. checklist, template, infographic, ebook) to see if it improves your conversion rate.
Digital Marketing
ab testing
idea
08/04/22
27
Title tag
The title is an HTML tag that can be set on an individual webpage to set the text in the browser tab for the page. It is also used by search engine's to set the header of a search result.
Digital Marketing
definition
08/08/22
28
Time on page
The time on page refers to the amount of a time that a visitors remains on a webpage before moving away or closing the tab.
Digital Marketing
definition
08/08/22
29
Thank-you page
The thank-you page is often where users are directed after submitting a form. Sometimes, this could be referred to as the "thank-you message" if the user is not redirected to a different page.
Digital Marketing
definition
08/05/22
30
Subject line
The subject line of an email is the line that is shown prior to opening the email. It's important that it is eye-catching but relevant.
Digital Marketing
definition
08/06/22
31
Search network
The search network refers to the group of websites that have enabled Google Ads to appear on their sites.
Digital Marketing
definition
08/08/22
32
Robots.txt
The robots.txt file is a text file that websites should contain to communicate how web crawlers are to use your site - free to crawl, only allowed to crawl certain page, or not allowed to crawl at all.
Digital Marketing
definition
08/08/22
33
Metaverse
The metaverse (Facebook's new digital platform) is a cyberspace of digital content, interactions, virtual reality and marketplaces. It's still very new (and vague), but worth looking into for possible ways that your business can leverage it.
Digital Marketing
trend
08/09/22
34
Link profile
The link profile refers to a website's backlinks and the sites they're coming from. If a site's link profile contains other high-quality sites, then it will be looked at more favorably by search engines then if it contains low quality, spammy sites.
Digital Marketing
definition
08/08/22
35
Conversion path
The conversion path is the series of events that led a user from awareness of your brand to converting or committing an action on your website or social media accounts.
Digital Marketing
definition
08/05/22
36
Buyer's journey
The buyer's journey is the process that a user goes through from awareness of a product or service to the actual purchase. It often includes 3 general phases - awareness, consideration an decision.
Digital Marketing
definition
08/05/22
37
Acquisition source
The acquisition source of a user is where the user came from when first visiting your website. This could be a social media post, a search engine, coming to the site directly, paid ads, another website or something else.
Digital Marketing
definition
08/07/22
38
Technical SEO
Technical SEO refers to the optimizations made to the website's server and code to make webpages more search engine-friendly.
Digital Marketing
definition
08/08/22
39
Google My Business
Submit your business, get verified and come up for local business searches.
Digital Marketing
directory
backlinks
source
08/31/22
40
Turbify
Submit and manage your business on multiple online platforms and directories.
Digital Marketing
directory
backlinks
source
tool
paid
08/31/22
41
Spoke
Spoke shares business information and activity.
Digital Marketing
directory
backlinks
source
08/31/22
42
Spam
Spam is unsolicited email that is sent or received.
Digital Marketing
definition
08/06/22
43
Removing placeholders
Sometimes form inputs have placeholders to help you know what can be entered. Does your campaign work better with or without them?
Digital Marketing
ab testing
idea
08/04/22
44
SAAS
Software-as-a-service (SAAS) refers to software that you can subscribe to on your computer or online that will help you to perform valuable functions such as productivity, sales, CRM, websites and more.
Digital Marketing
definition
08/05/22
45
Audiense
Social media platform that identifies trends and potential customers, helping with targeted ads and prospecting.
Digital Marketing
tool
paid
social media
research
prospecting
08/03/22
46
Sprout Social
Social media management platform, posting and analytics.
Digital Marketing
tool
paid
social media
08/03/22
47
Loomly
Social media management platform with built in calendars and workflows.
Digital Marketing
tool
paid
social media
08/03/22
48
Social listening
Social listening is the process of listening to users online (typically on social media) who discuss or ask questions about your brand or related products or services.
Digital Marketing
definition
08/05/22
49
Snippets
Snippets typically refers to small sections of code that are added to websites to enable advanced functionalities such as tracking and analytics, lead generation or other functionalities.
Digital Marketing
definition
08/08/22
50
Smarketing
Smarketing is the collaboration and alignment of the sales and marketing teams toward a common goal such as growing revenue.
Digital Marketing
definition
08/05/22
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